The Mob

Beat them by becoming the villain

Want to know what this is? Start here.

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Here’s your soundtrack. This is the vibe of this part of our journey:

Anyone who’s ever watched professional wrestling knows that the most powerful wrestlers, the ones who generate the most emotion (and the ones who generate the most ticket sales) are the heels.

The bad guys.

The villains.

The people who spectators pay to see get the ever-loving fuck beat out of them.

The mob lives to hate the heels.

And the heels relish in that (the good ones do, anyway).

They soak it in.

They learn how to provoke it.

The ones who do it really well become icons.

Professional wrestling is fake. People know it’s fake. It’s an exercise in suspending disbelief to work out feelings and frustrations from your real life.

But that’s not to say the same sensibilities that exist in professional wrestling don’t exist in real life.

We see them play out every day on the internet in the form of a mob.

Professional wrestlers get their pictures taken with their biggest haters after a match - their biggest haters are their biggest fans.

In real life, it’s different.

The haters are your biggest fans…but not fans that ask for a picture with you after you’re done a show.

They follow every single thing you do just to find things here and there they can pick out of context to try to destroy you.

Their goal is to silence you…because they don’t have the presence of mind to know that they would have nothing if you could actually be silenced.

That’s because people on the internet are fucking stupid.

I used to have faith in people.

Really.

I used to believe that most people were inherently good.

Now, I think I spend half of my days thinking about how inherently stupid people on the internet are.

I didn’t understand how much smarter I was than the average person until I got voted into politics unexpectedly. And even then, it was hard to believe that this is the reality that I was faced with.

But nothing teaches you how stupid people are on the internet until you have a mob of unhinged morons obsessed with destroying you.

When I was dealing with an unhinged mob of obsessed stalkers - discussed here - between roughly December 2020 and earlier this year (it’s mostly died down now, but flares up every once in a while), there was one thought that kept running through my head:

“These people are so fucking stupid, I don’t know how anyone takes them seriously.”

And it’s only when you realize that the mob is representative of the average person, and yes, you really are that much smarter than they are, that you start to truly fear for the future of humanity.

We’re literally in the early stages of idiocracy. Combine that with the fact that socialists have literally taken over the K-12 public schools and have irrevocably altered curriculum and policy to advance their agenda in ways very few people understand, and we are irrevocably fucked.

But my point is this:

Nick Fuentes is way too smart for the people of the Internet.

And that’s what gets him into so much trouble.

It’s funny to go back and watch Nick’s older content because you can see the change in him between then and now.

Not so much in his beliefs (he’s remained relatively consistent, though I think he has learned from his mistakes), but in his demeanor.

When you’ve been through it, observing what happened is unmistakable.

The mob got him.

That’s not to say he backed down and bent the knee to them - he didn’t, and I don’t think he ever will. He’d sooner die first.

But the mob got him in a different way.

When you’re the target of ongoing attacks from your lessors for months or years on end, and there’s nothing you can do to stop it, and there’s nothing you and do to escape it, it fundamentally changes you.

I’ll describe what happened to me…and then I’ll show you it happening to Nick right in front of you in the course of a single video.

What happened to me as I went from year one of an unhinged mob constantly harassing me to year two…and then from year two to year three…the longer it went on and the more I had to endure, the more I started to realize that nothing I really said or did mattered.

The mob isn’t interested in the truth. They are interested in anything but destroying you.

And when nothing you say or do matters, the more doors are opened to creative ways to make the best of a bad situation.

Because I’m so much smarter than the mob, I started fucking with them for fun. I started getting off on triggering them, to see them REEEEEEE more and more and more.

Now, you might judge me for this but remember, this wasn’t the first thing I did.

This is what happened after I tried to behave like the adult in the room for a full year until I realized they would vilify me no matter what I did.

I didn’t start the fight, but I was sure as shit going to end it.

Once I assessed that the situation was hopeless and they would going to keep slinging shit no matter what I did, I started to think, “well, they’re going to make my life miserable no matter what. I might as well take my power back and have some fun.”

You can try to behave like the adult, but once it’s obviously it’s not going to work, then you might as well enjoy yourself.

Become the classic professional wrestling heel.

It’s a powerful feeling.

Almost a super-human strength that leads you to discard all the fucks you have to give and to push the boundaries of what you think you can get away with.

You dominate the crowd like you would a person you have tied to your bed (consensually, of course). Every time you make them cry, you get off a little bit.

I got so good at triggering my enemies that I’m pretty sure I gave at least two of them nervous breakdowns.

Watch this speech.

This is from March 2019, when Nick was 20-years-old.

The whole thing.

From start to finish.

What you’ll hear is Nick Fuentes making relatively reasoned arguments. I don’t agree with everything he said, but I understand his reasoning.

He’s not hateful. He’s not evil. He’s incredibly polite and even-tempered in the face of a mob of people who hate him and have no interest in understanding him or offering him the benefit of the doubt.

And, in response to the reasoned arguments, you’ll hear a group of students yelling at him completely belligerently.

They aren’t listening to him.

They aren’t considering his points.

They’re just yelling, believing that if they’re louder than everyone else, that makes them right.

They want to hate him.

If you’re determined to hate someone, you will.

You don’t have to agree with everything Nick said in this video to acknowledge that he had the most reasoned argument and the most professional demeanor.

The students screaming at him couldn’t form a coherent argument to counter his…but he’s the monster?

If his arguments are so bad and obviously wrong, then why couldn’t they debunk them?

It’s not like he’s Ben Shapiro debating a college student, with an advantage by being older than they are - Nick was 20 when this was filmed.

He was the same as them.

He just had an audience of people at least 50 IQ points stupider than he is, the internet mob forming in real life. Even if they had wanted to understand him, they didn’t have the intelligence to do so.

Now imagine that you’ve been dealing with stuff like this, online and offline, every day for years.

You watch Nick turn into the professional wrestling heel in the course of this video, masterfully slipping in lines here and there that he knew would set them off.

Of course, he knew it would happen that way going into it and was doing the speech for the benefit of the camera more than anything.

Years of dealing with this stuff tells you exactly what to expect so you can use it against them to achieve your goals, which he does. When you constantly have a mob coming after you, you have to adapt in order to survive. If they want to fuck with you, use their strategies against them.

He has his crowd of cringy college students taking the bait he expertly set for them to get what he wanted - a video of him giving his speech and showing up a crowd of the unhinged mob to prove how much better he is.

And again, you don’t have to agree with his arguments to argue that he presented better.

Of course, they were.

The heel is always smarter.

The term evil genius exists for a reason.

When smart people are constantly on defense against a mob of the inept, the only way to win is to make being the villain the goal.

When you get off on being hated, there’s nothing they can do to hurt you.